Wella EIMI Rugged Texture 75ml


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Add a whole new level of texturised volume to your hairstyles with Wella Professionals EIMI Rugged Texture. Achieve an empowering rugged texture effect with the high impacting definition the paste delivers. Get edgy with your hairstyles with this mold-able hair paste. This is the powerful paste you’ve been waiting for to unleash your wild side! Your hair will be left with a powerful new-do with a matte finish. Wella Professionals EIMI Rugged Texture provides your hairstyles with long-lasting edgy definition. The paste is easy to mold, which helps to expand the height of your attitude, with just a simple extra bit of texture.


  • Hold level 3
  • Matte finish
  • Long-lasting hold and definition
  • Easy to manipulate
  • Adds texture


  • Manipulate paste in your palms first,
  • Then smooth into hair to add shape and texture to your looks.


Aqua, Ceresin, Petrolatum, Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer, Copernicia Cerifera Cera, PVP, Cetyl Alcohol, Cetearyl Alcohol, Ceteareth-25, Alcohol Denat., Paraffinum Liquidum, Dicaprylyl Maleate, Phenoxyethanol, Aminomethyl Propanol, Carbomer, Parfum, Panthenol, Methylparaben, Propylparaben, Ethylhexyl Methoxycinnamate, Limonene, Disodium EDTA, CI 77499, Mica, Linalool, CI 77891, Citral, Eugenol


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